Is a Membership Model Right For You?
Every year brings an influx of new inventions, innovations and opportunities… especially when it comes to technology.
As we edge toward the middle of 2018, let’s look at one of the most promising markets for entrepreneurs everywhere: membership sites.
This goes far beyond any website plugin: a membership site is one of the most critical tools for an online business owner – no matter what niche you’re in.
Now, let’s determine if a membership site business model right business model for you.
The Benefits for the Internet Owner
First, let’s take a glimpse at why you may want to consider a membership site business model.
When you utilize the Internet to produce money, you’re always on the lookout for new products, or new ways you can produce money online. You need to sell and selling online can be difficult for so many reasons. For one, there is never any eye-to-eye contact and this causes the Internet to be somewhat impersonal and a difficult sale, but membership sites alleviate a lot of these challenges.
A membership site allows you to give high-quality information away for free or for the price of the membership fee. This information is relevant to a certain group of people that care about your niche. If you’re a teacher, for instance, and have all kinds of interesting activities, downloads on your site, and information that will help teachers with their skills, then this might be your niche, or the group you want to market to.
You can either offer free membership subscriptions or charge a monthly fee. You can even do both. Offer certain information for free but make a paid membership available for people that want more detailed information. Using a membership site business model in any of these forms will provide you with an income – and an exceptional income, if you work it right.
What Types of People Are Most Successful?
While there are a lot of measures for success, the one most of our clients use is financial growth. Few people want to invest tons of time and money into something that doesn’t deliver a strong ROI in terms of income. So, when we refer to the qualities of successful membership site owners, this is specifically what we mean.
You know what you want and aren’t afraid to go after it.
Some people can start a membership site in any niche and be successful. They have the marketing know-how, the copywriting pizazz, and an endless supply of time to funnel toward starting a site from the ground up.
However, this pool is small.
For the rest of us, it’s important to genuinely have some passion about the topic we create a membership site around. After all, we’ll potentially be creating (or outsourcing) articles, posts, Q&As, emails, conference calls, podcasts, and more around a single topic. This can get downright borrrring if you don’t care about a given topic.
Notice that this is a two-step quality. I also mention that you must be unafraid to pursue what you want. Owning a membership site is a risk; it leaves you vulnerable to a huge group of strangers who may be quick to judgment. As such, you must know that you want to oversee a membership site so that you can easily brush aside any criticism.
Think you can do it? Of course, you can!
You must be consistent (at least in the membership site business model).
As you know, there is TONS of noise online. Nearly every niche is saturated with content. So why should someone pay money to join your membership site? Here’s why. To filter out that noise. The abundance of information out there is overwhelming! No one wants to wade through it all, piece by piece, to determine if anything is of value (which often leads to disappointment, anyway).
As a membership site owner, your role is to make these overwhelmed people feel like things are manageable. Members CAN meet their goals; they CAN learn all the important stuff about a topic and they CAN do so in a reasonable amount of time.
To do this, however, you need to have a consistent source of new content that truly helps bring members closer to their goals. You need action plans and Quick Win content that delivers small wins consistently.
Fortunately, there’s a way to do this effectively without wasting a ton of time or hassle. Click here to learn about this awesome opportunity at a HUGE sales price.
You are willing to dedicate yourself to success.
A membership site business model isn’t a get-rich-quick-scheme. You’ll need to devote tremendous time to the process before you nail it, especially in the beginning. There will be pillar posts and articles to write, launch calendars to design, recruitment measures to implement, and so much more.
All the hard work is worth it once you’ve hit your stride and learned the art of retaining members. But it won’t happen overnight and you have to be willing to put in the grind before reaping the results.
You like solving problems.
Let’s face it: Some of us would rather walk on burning coals than answer questions or serve as a personal cheerleader. If this is you, overseeing a membership site may not be in the cards. On the other hand, if you like helping people reach their goals… if building and nurturing a community is rewarding to you… you’re likely a great candidate for this business model.
You’re ready to learn.
Following the membership site business model is part teaching and part learning. That’s right, you may be the “expert,” but your members are quite knowledgeable as well… You’re going to be swept away by the amount of learning you’ll do once your members are engaged. Moreover, a strong leader is constantly learning, which means you’ll probably want to soak up all the insight more experienced membership site owners possess to earn the highest profits –and bring the greatest ROI for your members – that you possibly can.
Speaking of which, we’ve got an incredible offer going on right now. We are launching a brand new 8-week coaching program for people who are ready to drastically increase their impact and improve their income. If you’d like to know more, please book a FREE Breakthrough Session today!