6 Coaching Membership Sites that Promise to Dazzle
One of the most profitable shifts coaches can make is to scale their business with a coaching membership site.
While there are many types of one-to-many offers, the membership solution provides the greatest flexibility, predictability, and freedom.
Here, we’re going to look at what coaching membership sites are, why you might want to add one to your business, and of course, some of the most dazzling examples I’ve seen.
What is a Coaching Membership Site?
A coaching membership site, or membership solution, is a way for coaches, therapists, and service providers to provide a continuous level of support to more than one person simultaneously on a monthly basis.
Payment often occurs monthly or annually, and each member is responsible for logging in and getting the support they need when they need it.
In the days before Covid, many people mistakenly believed that a subscription business model equated to a pyramid scheme.
Fortunately, those days are behind us. As more people begin to wrap their head around the basics of this business model, however, there are still a lot of questions.
Why Choose a Coaching Membership Business Model?
Coaching membership sites offer an excellent way for coaches and consultants to monetize their content, build a sustainable business, and create deep relationships with their clients.
Coaching membership sites offer a range of benefits that can transform your business. First and foremost, there's recurring revenue. Say goodbye to the stress of constantly searching for new clients and hello to a steady stream of income. With a membership site, you can create a community of dedicated learners who are committed to working with you over an extended period.
But the benefits don't stop there. By building a membership site, you can establish yourself as an industry authority. Your members will see you as a thought leader and turn to you for guidance and expertise. This not only boosts your reputation but also opens up new opportunities for speaking engagements, media interviews, and more.
And let's not forget about the predictability of income. With a membership site, you can plan your finances with confidence, knowing exactly how much revenue you'll be bringing in each month. This allows you to focus on what you do best: coaching.
But perhaps the most exciting benefit of coaching membership sites is the scalability. With the right systems in place, you can serve hundreds or even thousands of members without sacrificing quality. This means you can impact more lives, make a bigger difference, and earn more revenue.
And finally, there's the extended service contracts. With a membership site, you have a committed group of learners who are in it for the long haul. This provides the stability and security you need to build a thriving coaching business.
Coaching Memberships Designed to Dazzle
Without further ado, let’s take a look at some of our favorite coaching subscription service examples.
TrainingBeta - Bouldering Training for Rock Climbers
Proving the power of going niche with a membership type business, this coaching membership site is able to use the language of its audience to appeal to a select group of people. In turn, they prove their expertise in rock climbing without watering down their message.
2. 30-Day List-Building Challenge - List Growth
Avoiding the all-or-nothing approach that many membership site owners take, this option provides valuable free content with the option to upgrade (and reminders to do so) to paid content. It is highly practical, with step-by-step instructions to walk members through the process of growing their email list.
3. My Pivotal Point - Caregiver Coaching
This is a fantastic example of someone building a coaching membership site based on learned experience and passion. Robin Weeks has created a whole library of courses, videos, cheat sheets, and tools to help family caregivers with their journey – all based on things that she wishes she had when she was caring for her mother.
4. Scott’s Bass Lessons - Guitar Playing & Performance
Positioning itself as a school, this popular membership site brings gamification to the table. It allows members to earn badges for completing tasks and features countless ways to “level up,” all with the intention of increasing your skills and accountability.
5. Personal Story Coach - Coaching for Men Who Want Clarity & Confidence
If testimonials are any indicator, it’s clear that this coaching membership site packs a tremendous amount of value and heart into the program. Scott Swanson brings neurophysiology, creativity, and introspection together to help men reframe their experiences and live a more fulfilling life.
6. Kyle Weiger - Handstand Training
It’s always impressive to find someone who narrows their focal point to one very specific area. In this case, membership site owner Kyle Weiger has committed himself to teaching people one thing and one thing only: how to do a handstand. If you weren’t already convinced about the power of choosing a focused niche, you will be now. And if his early success is any indicator, this coaching membership site is a powerhouse. After he launched his handstand training site, he generated over $200,000 in sales in under a year’s time.
Final Thoughts About Subscription Sites
We recognize that building your own membership site can feel overwhelming at times. There's a lot to consider and a lot of moving pieces. That's why we've made it our mission to make starting a membership site easy and accessible to everyone. We have a ton of great resources here on our blog and in our Concept to Profit program.
If you have any burning questions about your idea for a membership site, leave us a comment below. We'd love to hear from you and would be thrilled to help you in any way we can.
