Value is what members extract and apply, not what you produce.

Think you need 50 lessons before launching your membership? Think again. One strong promise, one hero resource, and a few quick wins are all you need to start fast and keep members engaged.

Discover how understanding member archetypes can shape your membership site’s design, content, and strategies. Build an online community that resonates with individual personalities for unmatched engagement and retention.

Discover how to start a membership business without the stress of endless content creation. Learn why the best membership sites prioritize connection over quantity and how to build a sustainable, value-driven membership-based business.

"Discover what a CTA is, how to choose the right one for building a subscription website or community membership, and get a swipe file of the best CTAs for the best membership sites. Make every click count!”

Escape rooms offer a captivating alternative to traditional marketing methods, providing immersive experiences that engage participants and convey messages effectively. With benefits ranging from enhanced engagement to cost-effectiveness and virality, these digital adventures are reshaping marketing strategies for coaches and mental health professionals. Explore their potential today.

In our latest blog, we unveil 10 cutting-edge online community types revolutionizing digital interaction. From niche networks to decentralized platforms, discover the forefront of virtual connection. Dive in and stay ahead of the curve.

Tired of flashy websites with no substance? Trust matters! Valuable brand messaging is as crucial as aesthetics. Discover four reasons why copy matters and seven quick fixes to uplevel your business. Let your website shine in search rankings with high-quality content.

Let’s take a look at why having a brand copywriter – or at least effective brand messaging – is critical, and more importantly, how to do it right (even without copywriting online courses).

Here’s how to leverage the power of guest experts within your membership business.

Life as a freelance writer is never boring. From serving as an invisible boyfriend to writing descriptions of potential brides, freelance writing is simultaneously entertaining and challenging. Click here to find out more!

Life passes swiftly, at an increasingly frenetic pace. It’s easy to get caught up in all the drama involved with multi-tasking, responsibilities, and trying to be all things to all people.

Petrified really isn’t an overstatement.

The idea of creating enough content to “fill” a membership site has left more than one person shaking in their boots. In fact, I hear this concern so often that I’ve decided to lay it out straight.

First, to bring up the elephant in the room: You likely need far less content to launch your membership program than you have imagined.

So, how much content do you really need?

I’m going to share the 5 simple ways you can avoid burnout in your coaching business. I’ve been through a lot of highs and lows as a coach. And although I don’t claim to be perfect I want to share my experience so you can avoid some of my lessons.

So, instead of sitting on this revolving hamster wheel that leads nowhere, let’s create an email planning calendar. This will allow you to get clear on exactly when and how many emails you’ll be sending this month.

Think it will take months (years?!) to fill your membership site with valuable content? Worry that the e-course you’ve been excited to design will take all year? Read this.

Feel overwhelmed with all the tabs that are open, files to be saved, and life in general? Declutter your digital life without completely detaching.

Whether you know my obsession with mental health & membership sites or you’ve stumbled upon me by accident, here’s a glimpse at what I do and why I do it.